With 7+ years of writing for global publications like TechRadar and ZDNet, I’ve watched the SEO game flip on its head. Google itself is fragmented across AI Overviews, local results, and Gemini. AI platforms like Perplexity don’t care about keywords, they care about authority and depth. That’s the world I play in. What I do is pretty simple: I help brands build content that actually matters. Not filler, not keyword-stuffed fluff, but content ecosystems that make them look like the authority, so whether it’s Google, Perplexity, or ChatGPT pulling an answer, their name shows up. For me, it’s not just strategy — it’s about keeping brands alive and ahead in a digital world that’s changing faster than ever.